Privacy Policy
This Privacy Policy describes how Mirava Jewelry Limited, doing business as Mirava Jewelry (“Mirava Jewelry,” “we,” “us,” or “our”), collects, uses, shares, and protects your personal information when you visit our website at miravajewelry.com (the “Site”) or make purchases from us.
PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY USING OUR SITE OR SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND OUR TERMS OF SERVICE, INCLUDING THE MANDATORY ARBITRATION AND CLASS ACTION WAIVER PROVISIONS IN SECTION 15 OF OUR TERMS OF SERVICE. IF YOU DO NOT AGREE, PLEASE DO NOT USE OUR SITE.
This Privacy Policy is incorporated into and made part of our Terms of Service. Capitalized terms not defined herein have the meanings given in our Terms of Service.
1. INFORMATION WE COLLECT
A. Information You Provide
When you make a purchase, create an account, contact us, or otherwise interact with our Site, we may collect:
Contact Information: Name, email address, phone number, shipping and billing addresses.
Payment Information: Payment card details and billing information (processed securely by our payment processors; we do not store complete payment card numbers on our servers).
Account Information: Username, password, order history, preferences.
Communications: Information you provide when contacting customer service, submitting reviews, participating in surveys, or communicating with us through any channel including chat.
B. Information Collected Automatically
When you visit our Site, we automatically collect:
Device and Browser Information: IP address, browser type and version, operating system, device identifiers, screen resolution, and device type.
Usage Data: Pages visited, links clicked, time spent on pages, referring/exit pages, date and time stamps, clickstream data, and search queries on our Site.
Location Data: General geographic location based on IP address. We do not collect precise geolocation unless you explicitly enable location services.
Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar technologies (see Section 8).
C. Information from Third Parties
We may receive information about you from:
Service Providers: Payment processors, shipping carriers, marketing platforms, and fraud prevention services.
Analytics Providers: Google Analytics and similar services that help us understand Site usage (see Section 1(D) below).
Social Media Platforms: If you interact with us through social media or use social login features.
Advertising Partners: Information from advertising networks and marketing partners to measure campaign effectiveness and deliver relevant ads.
Identity Resolution Services: Third-party services that help us identify visitors to our Site for marketing purposes (see Section 1(E) below).
Public Sources: Publicly available information.
D. Analytics and Clickstream Data
IMPORTANT DISCLOSURE: PLEASE READ THIS SECTION CAREFULLY.
Analytics Services. We use Google Analytics and similar analytics services to collect and analyze information about how visitors use our Site. These services help us understand user behavior, improve our Site, optimize marketing, and enhance user experience.
What Analytics Services Collect. Our analytics services collect information about your interactions with our Site, including: pages you visit and the order in which you visit them (clickstream data); time spent on pages and on the Site; links you click and buttons you interact with; products you view, add to cart, or purchase; search queries you enter; how you arrived at our Site (referring URL, search engine, advertising campaign); your general geographic location (city/region level based on IP address); device type, browser type, operating system, and screen resolution; and unique identifiers associated with your device or browser.
How Analytics Data Is Collected. Analytics data is collected through cookies, pixels, JavaScript tags, and similar technologies that load when you visit our Site.
No Screen Recording. We do not use session replay or screen recording technology that captures video-like recordings of your screen or records your individual keystrokes.
Purpose of Analytics. We use analytics data to: understand how visitors navigate and use our Site; identify popular products and content; optimize layout, design, and functionality; measure marketing effectiveness; detect and prevent fraud; troubleshoot technical issues; and make data-driven business decisions.
Google Analytics. Google Analytics uses cookies to collect information about your use of our Site. Google may use this information to provide analytics and related services. For information about how Google collects and processes data, visit google.com/policies/privacy/partners/. You may opt out by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
CONSENT TO ANALYTICS. BY USING OUR SITE AFTER BEING PRESENTED WITH THIS PRIVACY POLICY AND/OR OUR COOKIE CONSENT NOTICE, YOU CONSENT TO THE COLLECTION AND ANALYSIS OF YOUR CLICKSTREAM AND BEHAVIORAL DATA AS DESCRIBED IN THIS SECTION.
Your Choices. You may limit analytics data collection by declining non-essential cookies in our cookie banner; installing the Google Analytics opt-out add-on; using browser privacy settings or extensions that block tracking scripts; enabling “Do Not Track” (see Section 8); or adjusting cookie preferences.
E. Identity Resolution and Visitor Identification Technologies
IMPORTANT DISCLOSURE: PLEASE READ THIS SECTION CAREFULLY.
Visitor Identification. We use third-party identity resolution technology provided by Retention.com (and/or similar services) that may identify you when you visit our Site, even if you do not create an account, log in, or voluntarily provide your information during that visit. This technology may match information collected during your visit (such as device identifiers, browser information, IP address, and cookies) with information from third-party data sources to identify you and obtain your contact information, including your email address.
ACKNOWLEDGMENT AND CONSENT. BY USING OUR SITE AFTER BEING PRESENTED WITH THIS PRIVACY POLICY (INCLUDING VIA A LINK IN OUR WEBSITE FOOTER OR COOKIE BANNER), YOU ACKNOWLEDGE AND CONSENT TO THE USE OF IDENTITY RESOLUTION TECHNOLOGY AS DESCRIBED IN THIS SECTION.
How Identity Resolution Works. Our provider may: collect device and browser information, IP address, and cookies from your visit; match this information against databases maintained by the provider or data partners; identify you based on this matching process; and provide us with your contact information, including email address, for marketing purposes.
Purpose. We use identity resolution technology to send marketing communications about our products and services, including promotional emails, cart abandonment reminders, and personalized offers. We may contact you via email even if you have not previously provided your email address directly to us.
Your Choices. You may opt out of identity resolution and related email marketing by: clicking “Unsubscribe” in any marketing email; emailing us at support@miravabloom.com
with “Opt Out of Identity Resolution” in the subject line; visiting Retention.com’s opt-out page at retention.com/opt-out (or any successor URL); or exercising your right to opt out of “sale” or “sharing” of personal information under applicable law (see Section 6). Please note that processing may take up to 10 business days.
Third-Party Practices. Identity resolution providers have their own privacy practices. We encourage you to review their policies. We are not responsible for third-party practices, but we require service providers to handle personal information in compliance with applicable law.
F. Chat and Customer Support Technologies
If you use our chat feature or contact customer support, your communications may be recorded and retained for quality assurance, training, dispute resolution, and customer support purposes. By using these features, you consent to such recording and retention.
G. Biometric Information
We do not collect biometric information and do not use facial recognition technology in connection with our Site or services.
2. HOW WE USE YOUR INFORMATION
We use your personal information for:
Order Processing and Fulfillment: Process and fulfill orders; communicate about orders, shipping, and delivery; handle returns/exchanges; process payments; and prevent fraud.
Marketing and Communications: Send promotional emails (including to email addresses obtained through identity resolution technology); send SMS/text messages with your express consent; personalize your shopping experience; show relevant ads; retarget based on Site activity; and gather feedback.
Site Operations and Improvement: Operate and improve our Site; analyze usage through analytics and clickstream; troubleshoot issues; test features; ensure security and prevent fraud.
Legal and Compliance: Comply with legal obligations; enforce policies; protect rights and safety; resolve disputes; and defend legal claims.
3. HOW WE SHARE YOUR INFORMATION
We may share your personal information with:
Service Providers: Vendors that provide services on our behalf, such as e-commerce platform and hosting providers; payment processors; shipping carriers and fulfillment partners; email and SMS platforms; customer service tools; cloud hosting; and fraud prevention services.
Analytics Providers: Google Analytics and similar providers to analyze Site usage (including clickstream, device, and browsing behavior).
Advertising and Marketing Partners: Advertising networks and partners (e.g., Meta, Google, AppLovin) to deliver targeted ads and measure performance. Data may include hashed emails, device identifiers, cookie data, and browsing behavior.
Identity Resolution Partners: Retention.com and similar providers as described in Section 1(E).
Business Transfers: In connection with mergers, acquisitions, reorganizations, or asset sales.
Legal Requirements: When required by law or necessary to protect rights, prevent fraud, ensure safety, or respond to emergencies.
With Your Consent: For other purposes with your explicit consent.
No Sale for Monetary Consideration. We do not sell personal information for monetary consideration. However, certain sharing for targeted advertising may constitute a “sale” or “share” under some state privacy laws (including California). See Section 6.
4. THIRD-PARTY SERVICES AND TECHNOLOGIES
We may use third-party tools and services such as e-commerce platforms (e.g., Shopify), payment processors (e.g., Shop Pay, PayPal, Apple Pay), analytics services (e.g., Google Analytics), advertising pixels (e.g., Meta Pixel, Google Ads, AppLovin), and identity resolution providers (e.g., Retention.com). These third parties have their own privacy policies and practices.
5. VIDEO CONTENT
Our Site may feature video content. We may collect information about your interaction with videos (e.g., which videos you view and viewing duration). Some videos may be embedded from third-party platforms.
6. YOUR PRIVACY RIGHTS
Depending on your location, you may have rights to access, correct, delete, and opt out of certain uses, including targeted advertising.
California Residents (CCPA/CPRA)
If you are a California resident, you may have additional rights, including the right to opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising.
To opt out, you may: use a “Do Not Sell or Share My Personal Information” link on our Site (if available); or email us at support@miravabloom.com
with the subject line “Do Not Sell or Share”.
7. SECURITY
We implement reasonable safeguards designed to protect personal information. However, no security method is 100% secure, and we cannot guarantee absolute security.
8. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies for essential functions, analytics, marketing/advertising, identity resolution, and preferences. You can manage cookies via our cookie banner, cookie preference settings (if available), and your browser controls.
Our Site may not respond to “Do Not Track” signals for all technologies due to the lack of an industry standard.
9. DATA RETENTION
We retain personal information as long as necessary for the purposes described in this Policy, unless a longer retention period is required or permitted by law. When no longer needed, we delete or anonymize information.
10. CHILDREN’S PRIVACY
Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
11. INTERNATIONAL DATA TRANSFERS
Your information may be processed in the United States or other countries where our service providers operate. We implement appropriate safeguards as required by applicable law.
12. THIRD-PARTY LINKS
Our Site may contain links to third-party websites or services. We are not responsible for third-party privacy practices.
13. EMAIL MARKETING
You can opt out of marketing emails at any time by clicking “Unsubscribe” or contacting support@miravabloom.com
. Transactional emails related to orders will still be sent.
14. SMS/TEXT MESSAGE MARKETING
If you opt in, you may receive recurring automated messages. You can opt out by texting STOP. Message and data rates may apply.
15. CONSENT AND WITHDRAWAL
You may withdraw consent by opting out of marketing, adjusting cookie preferences, or using available opt-out tools described in this Policy.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy and will revise the “Last Updated” date. Continued use of the Site means acceptance of the updated Policy.
17. DISPUTE RESOLUTION AND BINDING ARBITRATION
Privacy-related disputes are subject to the arbitration and class action waiver provisions in Section 15 of our Terms of Service, incorporated by reference.
18. LIMITATION OF LIABILITY
To the maximum extent permitted by law, our liability is limited as set forth in our Terms of Service.
19. CONTACT US
For questions or requests regarding this Privacy Policy or your personal information:
Email: support@miravabloom.com
Last Updated: January 12, 2026